Reporting directly to the Operations Director, the Head of Homecare will oversee service delivery across multiple locations, ensuring all care provided is compliant, consistent, and aligned with Routes Healthcare's values and service aims.
This is a strategic and commercially-driven leadership role focused on business growth, maximising contract utilisation, expanding private pay services, and developing our live-in care offering, whilst maintaining compliance and quality standards.
Key Responsibilities of This Role:
- Line manage and support Registered Managers and branch teams across your area.
- Ensure services are legally compliant and meet both internal and external quality standards.
- Drive substantial growth of the Home Care income stream by maximising existing contracts, expanding private pay client base, and developing our live-in care services.
- Identify and capitalise on market opportunities to increase billable hours and service reach.
- Act as a key link between the Operations team and frontline staff, ensuring timely flow of information and consistent service delivery.
- Represent Routes Healthcare at internal and external meetings, including with commissioners and other stakeholders.
- Be prepared to act as interim Registered Manager if required
Service Delivery & Compliance
- Ensure regulatory and contractual obligations are met in all areas under your leadership.
- Maintain high-quality care standards through robust quality assurance practices.
- Promote adherence to company policies, including safeguarding, health and safety, and information governance.
Leadership & People Management
- Lead, coach and develop Branch Managers and their teams with a focus on commercial awareness and growth targets.
- Participate in recruitment and performance management across your region.
- Foster a positive, inclusive team culture that reflects the Routes Healthcare values.
Business Development & Commercial Growth
- Spearhead strategies to maximise billable hours from existing contracts through efficient scheduling and capacity management.
- Develop and execute plans to grow private pay client acquisition and retention across all branches.
- Build and expand our live-in care service offering as a key growth area for the business.
- Create targeted marketing approaches for different service lines and client demographics.
- Monitor performance data and contribute to tendering and business opportunities.
- Support budgeting, resourcing and bid processes.
- Set and achieve ambitious growth targets for each branch and service line.
Communication & Reporting
- Act as a conduit for communication between senior management and local teams.
- Provide timely, accurate reports on commercial performance and growth metrics.
- Escalate key issues when required.
- Attend internal reviews and represent Routes Healthcare externally as needed.
Your Journey With Routes:
We want to help you flourish in your career - Routes gives you the tools, so you can focus on what truly matters: delivering good care to your community.
Centralised support teams to take a little off your plate and keep things running smoothly. HR, Payroll, Quality and Marketing to name but a few.
- Our in-house recruitment team to make sure you have the staff you need. We pride ourselves on recruiting our own people to deliver our services and have Zero Agency use.
- Routes Academy, which not only means your workers are highly trained, but both you and your workers have opportunities to progress your careers and develop
- Being able to collaborate with our Senior Leadership Team - receiving their support, but also being able to speak up on important matters
- We recently rolled out Digital Care Plans, making our operations more efficient
- Speaking of digital - we also have our own friendly IT team on hand to help you with any IT struggles or needs
At Routes Healthcare, HOME is where the heart is. Our values of being Heartfelt, Open, Meaningful, and Empowering guide everything we do. We're not just providing care – we're creating connections that transform lives.
Ready to start a career that makes a meaningful difference every single day?
What We're Looking For:
If you think this sounds like the role for you, here's what we're looking for:
- Experienced in managing multi-site health or social care operations with proven commercial success.
- Commercially astute with a track record of delivering significant growth in billable hours and service expansion.
- Experienced in developing private pay care services and live-in care offerings.
- A natural leader who supports and develops others to achieve commercial targets.
- Committed to person-centred care and ethical practice while driving business growth.
- Organised, approachable, and clear in communication.
